Black Desert Resort encourages guests to rebook before they leave property with this campaign

Subject line: Having Fun, [Guest First Name]?

Sent: 1 day before check-out

Brand: Black Desert Resort

Category: Inspiration

Hotel location: Ivins, UT (NAM)

Our thoughts:
Black Desert Resort is demonstrating the power of timely automation with its “24-hour Pre-Departure” campaign. This campaign strategically targets guests a day before they are scheduled to leave, while the positive memories of their stay are still fresh. Guests are invited to call the resort directly to book their next visit and secure the best available rates as a thank you for their loyalty. The results in the last 30 days alone are spectacular, with this single campaign driving an incredible 694 future nights booked.

Within the last 30 days:
Open rate: 63.5%
Room nights booked: 694
Room revenue: $258K