Inspiration
Boutique-Hotel Schlüssel see’s a 50% open rate with their newsletter
Subject line: Romantic moments for you, [guest first name]
Sent: February 2023
Brand: Boutique-Hotel Schlüssel
Category: Inspiration
Hotel location: Switzerland
Our thoughts:
Boutique-Hotel Schlüssel targeted their German speaking audience (excluding those with OTA email domains) with this Valentines Day newsletter. The newsletter included a special room offer for the week leading up to Valentine’s day. This one time email campaign had an open rate of 50% and generated more than 25 room night reservations!
Open rate: 50%
Click-through rate: 3%
Room nights booked: 28
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