Inspiration

Boutique-Hotel Schlüssel see’s a 50% open rate with their newsletter

Subject line: Romantic moments for you, [guest first name]

Sent: February 2023

Brand: Boutique-Hotel Schlüssel

Category: Inspiration

Hotel location: Switzerland

Our thoughts:

Boutique-Hotel Schlüssel targeted their German speaking audience (excluding those with OTA email domains) with this Valentines Day newsletter. The newsletter included a special room offer for the week leading up to Valentine’s day. This one time email campaign had an open rate of 50% and generated more than 25 room night reservations!

Open rate: 50%
Click-through rate: 3%
Room nights booked: 28

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Inspiration

Boutique-Hotel Schlüssel see’s a 50% open rate with their newsletter

More inspiration

The InterContinental Danang inspires its international guests with this campaign

The Evelyn Hotel recovers lost bookings with this cancelation recovery campaign

The Johnstown Estate inspires guests and drives direct bookings

The InterContinental Danang inspires its international guests with this campaign

The Evelyn Hotel recovers lost bookings with this cancelation recovery campaign

Want to learn best practices in email marketing?

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