Boutique-Hotel Schlüssel see’s a 50% open rate with their newsletter

Subject line: Romantic moments for you, [guest first name]

Sent: February 2023

Brand: Boutique-Hotel Schlüssel

Category: Inspiration

Hotel location: Switzerland

Our thoughts:

Boutique-Hotel Schlüssel targeted their German speaking audience (excluding those with OTA email domains) with this Valentines Day newsletter. The newsletter included a special room offer for the week leading up to Valentine’s day. This one time email campaign had an open rate of 50% and generated more than 25 room night reservations!

Open rate: 50%
Click-through rate: 3%
Room nights booked: 28