Inspiration

Boutique-Hotel Schlüssel see’s a 50% open rate with their newsletter

Subject line: Romantic moments for you, [guest first name]

Sent: February 2023

Brand: Boutique-Hotel Schlüssel

Category: Inspiration

Hotel location: Switzerland

Our thoughts:

Boutique-Hotel Schlüssel targeted their German speaking audience (excluding those with OTA email domains) with this Valentines Day newsletter. The newsletter included a special room offer for the week leading up to Valentine’s day. This one time email campaign had an open rate of 50% and generated more than 25 room night reservations!

Open rate: 50%
Click-through rate: 3%
Room nights booked: 28

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Inspiration

Boutique-Hotel Schlüssel see’s a 50% open rate with their newsletter

More inspiration

Romantic autumn retreats and magical holiday plans at Posthotel Achenkirch

Level Los Angeles—South Olive recovers lost bookings with this cart abandonment campaign

Kamalaya Koh Samui’s wellness newsletter drives high engagement and bookings

Romantic autumn retreats and magical holiday plans at Posthotel Achenkirch

Level Los Angeles—South Olive recovers lost bookings with this cart abandonment campaign

Want to learn best practices in email marketing?

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