Canaves Oia collects guest preferences with this pre-arrival campaign

Subject line: [Guest Name] Your stay is a few days away

Sent: Ongoing

Brand: Canaves Oia

Category: Pre-arrival

Hotel location: Santorini, Greece

Our thoughts:
Canaves Oia collects guest preferences by sending out a pre-arrival campaign with a link to their questionnaire. The hotel collects details such as the guest’s time of arrival, airport transfer needs, favorite drink/cocktails, and pillow preference, to name a few. The hotel can then use this information to personalize the guest’s stay and send targeted campaigns based on their responses that lead to upsell opportunities. Canaves Oia does a good job of ensuring almost all guests see this email by sending it 15 days, 7 days, and 1 day prior to arrival (given their preferences haven’t already been collected).  This campaign is effective at gathering the information the hotel needs for both marketing, upsells, and operations — as proven by the first email’s open and click-through rates.

Open rate: 81%
Click-through rate: 57%