Carlton Hotel Singapore’s ‘June Highlights’ campaign generates above average open and click-through rates

Subject line: June special highlights

Sent: June 2024

Brand: Carlton Hotel Singapore

Category: Inspiration

Hotel location: Singapore (APAC)

Our thoughts:
Nestled in the heart of Singapore’s Civic District, Carlton Hotel Singapore combines elegance and comfort, offering 940 exquisitely designed and spacious rooms and suites.

The hotel recently launched a highly successful one-time email campaign highlighting June specials happening around the property. The email showcased a Father’s Day buffet with a complimentary bottle of wine, attractive pricing packages on studio rooms, a unique wedding workshop experience, and delicious new treats from the renowned Tuxedo Café & Pâtisserie. This well-designed and executed campaign achieved above-average open and click-through rates, driving additional room bookings.

Open rate: 44.2% (regional average is 27.8% for one-time campaigns)
Click-through rate: 27% (regional average is 1.6% for one-time campaigns)
Room nights booked: 179