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Inspiration

Dachsteinkönig rewards their guests after this award 🏆

Subject line: And the Oscar 🏆 goes to Dachsteinkönig Familux Resort…

Sent: March 2023

Brand: Dachsteinkönig Familux Resort

Category: Inspiration

Hotel location: Austria (EMEA)

Our thoughts:
Dachsteinkönig celebrated and thanked their guests after ranking in the top 5 most popular family hotels worldwide by The HolidayCheck Award. This one-time campaign extended thanks to their guests. It rewarded them with a complimentary fifth night and led to more than 320 room nights booked! What’s more, this isn’t their only property sending top-performing email campaigns. Other properties are capturing guests’ attention and driving room nights with their email campaigns as well!

Open rate: 50%
Click-through rate: 2.4%
Room nights booked: 324

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