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Inspiration

Das James Hotel promotete seine Winterspecials und erzielte 405 gebuchte Zimmernächte

Betreffzeile: Reisen zu entspannten Winterpreisen!

Gesendet: November 2022

Marke: Das James

Kategorie: Inspirierend

Standort des Hotels: Flensburg, Deutschland (EMEA)

Unsere Gedanken

Mit dieser einmaligen E-Mail-Kampagne segmentierte Das James Hotel seine Gästedatenbank und wandte sich an Gäste mit bereits bekannten E-Mail-Adressen. Das Hotel bewarb seine Winterurlaubs-Specials in einem Newsletter-ähnlichen Format. Diese einmalige Kampagne inspirierte 181 Gäste zu Buchungen und generierte insgesamt 405 Übernachtungen.

Öffnungsrate: 57%

Durchklickrate: 11%

Gebuchte Zimmernächte: 405

Hotel Das James promoted their winter specials to drive 405 room nights

Subject line: Reisen zu entspannten Winterpreisen!

Sent: November 2022

Brand: Hotel Das James

Category: Inspirational

Hotel location: Flensburg, Germany (EMEA)

Hotel Das James segmented their guest database — targeting those with known email addresses — with this one-time email campaign. The hotel promoted their winter holiday specials in a newsletter-type format. This one-time campaign inspired 181 bookers and generated a total of 405 room nights.

Open rate: 57%

Click-through rate: 11%

Room nights booked: 405

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