East Hotel drove 560+ room nights with this flash sale

Subject line: 72 Hour Flash Sale

Sent: May 2024

Brand: East Hotel

Category: Inspiration

Hotel location: Canberra, Australia (APAC)

Our thoughts
Conveniently located in the heart of Canberra, East Hotel offers guests a new, different and unexpected experience in hospitality. The East Hotel’s one-time campaign sent to its guest database, excluding those with future bookings, proved to be highly effective. The hotel teased a discount of 20% off select rooms, available only if guests booked within 72 hours. The compelling offer and sense of urgency led to an above average click-through rate of 4.1%. East Hotel secured 565 room nights thanks to this well-executed campaign.

Open rate: 43% (Regional average is 32.3% for this segment size)
Click-through rate: 4.2% (Regional average is 2% for this segment size)
Room nights booked: 565