Eau Palm Beach Resort & Spa drives revenue and repeat guests with their “We Miss You” campaign

Subject line: We Miss You Eau So Much

Sent: Recurring (180 days and 365 days after check-out) 

Brand: Eau Palm Beach Resort & Spa

Category: Inspiration

Hotel location: Manalapan, Florida (North America) 

Our thoughts:

Eau Palm Beach Resort & Spa, a member of Preferred Hotels & Resorts, utilized Revinate Marketing’s automation to implement targeted “We Miss You” email campaigns, reaching guests 180 and 365 days after their stay. These personalized emails re-engaged former guests at just the right moments, generating over $645,000 in direct revenue within just three months. This success showcases the power of strategic lifecycle marketing to boost repeat bookings and foster lasting loyalty among guests at luxury resorts.

Open rate: 42%
Click-through rate: 4.3%
Room nights booked: 404 (within 3 months)

Read more about Eau Palm Beach Resort & Spa’s email marketing success here.