Sent: July 2022

Brand: Ligula Hospitality Group

Category: Featured, Promotional, Room Offer

Hotel location: Sweden, Germany, Denmark (EMEA)

Our thoughts:

Ligula Hotels successfully drove room revenue to selected properties with this one-time email campaign sent from their group account. The campaign included 20% off selected property stays during the summer season. Ligula Hotels took advantage of their multi-property guest database and newsletter sign-up list to reach their guests with this room offer campaign, while excluding guest.booking.com email addresses. This campaign successfully drove over 90 rooms night reservations and captured the attention of their guests — with an open rate of over a 32%!

Ligula Hotels lyckades framgångsrikt öka sin revenue med en engångs-kampanj från deras gruppkonto. Kampanjen erbjöd 20% reducerat pris på utvalda hotell under sommarmånaderna. Ligula Hotels marknadsförde mot dessa hotells existerande databas (multi property marketing), samt gäster som registrerat sig för deras nyhetsbrev via online-formulär, samtidigt som de exkluderade guest.booking.com adresser. Kampanjen genererade över 90 rumsnätter och uppmärksammades rejält, vilket resulterade i en ‘open rate’ på 32%.