Inspiration
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Sent: August 2022
Brand: IPP Hotels
Category: Featured, Room Offer
Hotel location: Austria (EMEA)
Our thoughts:
IPP Hotels bereiten sich auf den Herbst vor und versendet diese tolle Herbstkampagne an deren Gäste aus allen Hotels der Gruppe. Hierbei nehmen Sie OTA Bucher und Gäste mit einer bereits bestehenden Buchung aus dem Segment raus. Diese one-time Kampagne ist persönlich und lädt dazu ein für die Herbstsaison zu buchen. Hier sehen wir eine gelungene Kampagne, welche insgesamt 125 Nächte für die verschiedenen Hotels der Gruppe erzielte. Die Öffnungsrate lag bei 26.4% und die CTR bei 2.4%. Wirklich ein klasse Ergebnis!
IPP Hotels is preparing for autumn with this room offer email campaign. This segmented send included their guests from all hotels in the group — the only guests excluded from the segment were OTA bookers and guests with a future stay. This one-time campaign is personal and invites you to book for the fall season. It proved to be a success! The campaign achieved a total of 125 reservations (213 nights) for the various hotels in the group. The open rate was 26.4% and the CTR was 2.4%. Well done!
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