Inspiration
Get a feel for fall at Graduate Roosevelt Island
Sent: September 2022
Brand: Graduate Roosevelt Island
Category: Inspirational, Room Offer
Hotel location: New York (NAM)
Our thoughts:
This promotional email campaign sent by Graduate Roosevelt Island targeted the hotel’s full database, excluding only OTA email domains and guests with a future stay. This lead nurturing email was meant to inspire bookers with a room offer that included a promo code for a Citi bike pass and 2 complimentary cocktails at the lobby bar — so they could get a “feel for fall at the Graduate Roosevelt Hotel”, as the subject line suggested.
This campaign turned the lookers into bookers. With a 55% open rate and 4.5% open rate, the Graduate Roosevelt Island generated 174 room nights from this one-time campaign. A great example of an inspirational email campaign.
More inspiration
Hotel Indigo Bali Seminyak Beach uses past guest data to drive direct bookings
Inspiration Hotel Indigo Bali Seminyak Beach uses past guest data to drive direct bookings Subject [...]
The Houstonian Hotel, Club & Spa used geolocation segmentation to drive room nights
Inspiration The Houstonian Hotel, Club & Spa used geolocation segmentation to drive room nights Subject [...]
Lore Group cross-promoted properties to drive room nights with this Black Friday offer
Inspiration Lore Group cross promotes properties to drive room nights with this Black Friday offer Subject line: [...]
Hotel Indigo Bali Seminyak Beach uses past guest data to drive direct bookings
Inspiration Hotel Indigo Bali Seminyak Beach uses past guest data to drive direct bookings Subject [...]
The Houstonian Hotel, Club & Spa used geolocation segmentation to drive room nights
Inspiration The Houstonian Hotel, Club & Spa used geolocation segmentation to drive room nights Subject [...]