Grand Hotel Excelsior Vittoria nudges guests

Subject line(s): Missed Something? / Last Chance! Secure Your Dream Getaway

Sent: 1 minute after abandonment / 2 days later at 06:00 a.m. CET

Brand: Grand Hotel Excelsior Vittoria

Category: Cart abandonment

Hotel location: Sorrento, Italy (EMEA)

Our thoughts:
Sometimes, all your guests need is a nudge to finish their booking. Grand Hotel Excelsior Vittoria campaigns highlight the importance of a Shopping Cart Abandonment strategy in recovering potential lost revenue. Their campaigns are clean, simple, and effective. They include everything needed to nudge guests toward completing their booking at their property and are scheduled to be sent not too long after the abandonment, so the trip is still on top of guests’ minds.

Segmentation: Guests who abandon their booking, excluding future stays
Open rate: 78.1%
Click-through rate: 17.7%
Room nights booked: 59