Half Moon’s cart abandonment campaign drives 780+ room nights

Subject line:
Drip 1: [Guest Fullname], still pondering a getaway to Montego Bay?
Drip 2: We hope to welcome you to Half Moon.

Sent:
Drip 1: 1 minute after shopping cart is abandoned
Drip 2: 3 days later at 12:00 (PDT)

Brand: Half Moon, part of Preferred Hotels & Resorts

Category: Inspiration

Hotel location: Montego Bay, Jamaica (North America)

Our thoughts:

Half Moon Resort in Montego Bay, Jamaica, turned abandoned carts into direct revenue by launching a cart abandonment drip campaign. This automated campaign is designed to re-engage travelers who started, but didn’t complete a booking. The two part drip series reminds guests of what makes Half Moon so special: oceanfront views, warm waters, and adventurous activities. Each email includes a direct link to email the reservations team, making it easy for guests to get questions answered and convert intent into action.

And this email has seen great success. In just one year Half Moon Resort saw the following results:

Open rate: 70%
Click-through rate: 10%
Room nights booked: 780+

Curious about running your own cart abandonment campaigns? Download our guide here.