Hotel Indigo Bali Seminyak Beach uses past guest data to drive direct bookings

Subject line: Hello [Guest Name], your room is ready!

Sent: October 2023

Brand: Hotel Indigo Bali Seminyak Beach, an IHG Hotel

Category: Inspiration

Hotel location: Bali, Indonesia (APAC)

Our thoughts:
Hotel Indigo Bali Seminyak Beach, an IHG Hotel, recently implemented this strategic marketing campaign leveraging past guest data to drive direct bookings. This campaign, designed as a one-time “we miss you” campaign, targeted guests who had previously stayed at the hotel between October 2022 – March 2023. The campaign included a special room rate and complimentary breakfast if booked before the end of the month. The team also included a filter to exclude those guests that had a future booking in place. This is a great example of a personalized data-driven marketing campaign that drives direct bookings.

Open rate: 42% (Global average for this segment size is 38%)
Click-through rate: 3.4% 
Room nights booked: 92