Sent: October 2022

Brand: Hotel Windrow

Category: Newsletter, Inspirational

Hotel location: Ellensburg, Washington (NAM)

Our thoughts:
Hotel Windrow saw some impressive stats in their October newsletter. Sent to an audience of just over 8,000 guests, Hotel Windrow highlighted the local events taking place (homecoming, pumpkin patch, pub crawl, and farmers’ market) and offered a special discount to active duty officers and veterans.

Open rate: 30%
Click-through rate: 2%
Room nights booked: 82

This campaign is a great reminder that including local events in a newsletter can drive direct bookings to your property.