Own BFCM with Revinate

Your superpower for record-breaking direct bookings

Give your hotel the edge it needs to win big. With Revinate as your superpower, you’ll capture more direct bookings — from Black Friday through the holiday season and beyond. Schedule a strategy consultation.

Black Friday, Cyber Monday will start in

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Explore your BFCM toolkit

Seasonal strategies that drive lasting growth

Insights →

See how top hotels turn BFCM into long-term success. Explore case studies, FAQs, and expert POVs.

Tools & guides →

Get the templates, tips, and checklists to execute fast. Access webinars, email subject lines, and top 5 plays.

Travel Tuesday →

Discover the revenue power of Travel Tuesday. Learn strategies and see examples of hotels winning big.

Holiday strategies →

Extend momentum into holiday promotions and beyond. Get tips on loyalty, upsells, and New Year planning.

Hotelier resources for BFCM success

Maximize revenue this BFCM and beyond

72%

of consumers expect to see deals roll in before Black Friday starts

Read the article →

22%

increase in email volumes during November compared to 2022

Watch the webinar →

33%

higher open rates than the global average for emails sent for Lore Group

See the inspiration →

Upcoming webinar

October 28th, 10:00 a.m. PDT

Own BFCM: The ultimate holiday preparation guide

Winning BFCM isn’t about racing to the bottom with steep discounts—it’s about getting ahead with smart timing, personalized offers, and total operational coverage.

In this 30-minute masterclass, Marketing Managers and General Managers will get actionable strategies to protect ADR, beat inbox noise, and turn phone surges into direct revenue. Join us live to get the exact playbook and campaign insights you need to make this holiday season your most profitable yet!

What you’ll learn:

  • Campaign execution & deliverability: Outsmart peak November inbox congestion using send ramping, list hygiene, and proven campaign strategies from BFCM 2025.
  • ADR protection & offer strategy: Protect your bottom line by replacing generic rate cuts with high-margin experiential packages and personalized CDP segmentation.
  • Voice & lead recovery: Capture every high-intent lead by turning abandoned booking sessions and phone call surges into direct revenue with automated email pathways and live-agent overflow.
Bailey Yeats headshot square

Bailey Yeats, Marketing Manager, Revinate

Sara Green headshot

Sara Green, Scaled Accounts Manager, Revinate

Why BFCM matters for hoteliers

63.8%

increase in direct bookings

41%

surge in ADR over BFCM weekend

5x

growth in Travel Tuesday search interest

3x

more trips planned on Travel Tuesday

Unlock your BFCM superpowers

Four channels, one strategy: Supercharge your results.

Know your guests

Want to truly understand guest behavior year-round across every touchpoint? Learn how Revinate helps you transform your guest data into actionable insights that fuel smarter campaigns and outreach during Black Friday — and beyond.

Unlock guest insights

Build email campaigns that convert

Struggling to stand out in crowded inboxes during BFCM? Learn how Revinate helps you create personalized, high-performing email campaigns that cut through the noise, engage the right guests, and drive direct bookings to reduce reliance on OTAs.

Create winning campaigns

Build trust beyond BFCM

Want to keep guests coming back long after their stay? Explore how Revinate enables you to collect reviews and track satisfaction to build trust, strengthen guest loyalty, and extend BFCM campaign success into year-round direct bookings.

Increase repeat stays

Close more calls

Ready to help your reservations team turn more inquiries into direct revenue? Discover how Revinate empowers agents with the tools they need — coaching, scripts, and guest context — to maximize conversions and boost direct revenue.

Boost call conversions

Revinate should be every hotelier’s primary platform for direct bookings.

Patrick Norton
Chief Marketing Officer, Brittain Resorts & Hotels