At the beginning of the year, Mangia’s Resorts launched a campaign built around a simple invitation:
Start imagining your holidays for 2026.
Instead of relying on a single promotional email, they created a sequence built on the same idea: helping guests picture their next Italian escape.
Across every email, Mangia’s also highlighted their full portfolio of properties, giving travelers multiple destinations to explore across Sicily and Sardinia. Rather than pushing one hotel, they invited guests to dream about where their next trip could take them.
Email 1: Start the year with inspiration
The first email asked a simple question:
“Where will 2026 take you?”
With minimal copy and strong visuals, the focus was on sparking imagination. Guests were invited to browse different Mangia’s properties and start picturing their next stay.
The result:
Open rate: 32.8%
Click-through rate: 1.3%
Email 2: Add urgency with a countdown
The second email kept the same concept but introduced a countdown timer to remind guests that the offer wouldn’t last forever.
The timer created a clear sense of urgency while reinforcing the same visual story and property selection shown in the earlier email.
Again, engagement remained strong with 33%+ open rates and ~1.8% CTR.
Alongside this campaign, Mangia’s also ran an additional email cam reinforcing the same idea: helping guests move from inspiration to planning and keeping the destination top of mind.
This campaign worked not because it was complex, but because it was consistent.
This approach was led end-to-end by Maria Elena Sardina, Brand Executive at Mangia’s Resorts, who oversees the email strategy — from ideation and copywriting to visual direction and execution.
As she explains:
“We didn’t reinvent the message or creative with every email. Instead, we focused on consistency — inspiring guests to picture their next holiday and strengthening that message over time, so it became more familiar, more relevant, and ultimately more actionable.”
They didn’t change the concept with every send. They built momentum around a single idea, helping guests imagine their next holiday.
By showcasing their entire collection of resorts in every email, they also gave travelers the freedom to explore and choose the destination that fit them best.
For hotel groups in particular, this is a powerful approach.
When guests are in the dreaming phase, the goal isn’t to sell one room — it’s to invite them into the world of your brand and let them picture themselves there.
And sometimes, that simple invitation is enough to turn inspiration into bookings.
