Yosemite Valley Lodge created a sense of urgency to a geotargeted segment of their database

Subject line: See the Rare Firefall at Horsetail Fail – stay from $129

Sent: February 2024

Brand: Yosemite Valley Lodge

Category: Inspiration

Hotel location: Yosemite, California (NAM)

Our thoughts:

Yosemite Valley Lodge leveraged segmentation to target guests in California, Nevada, and Oregon to promote a rare seasonal sale. The one-time email campaign encouraged guests to book a last-minute trip within driving distance to secure unbeatable deals on lodging, and explore a variety of winter activities. For one week only, guests could book their stay for as low as $129 a night. The campaign performed exceptionally well among all guests — driving over 1,400 room nights.

Open rate: 52%
Room nights booked: 1,429