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Inspiration

The InterContinental Danang inspires its international guests with this campaign

Subject line: It’s time for you to come back, [First Name]

Sent: July 2023

Brand: InterContinental Danang Sun Peninsula Resort

Category: Inspiration

Hotel location: Da Nang, Vietnam (APAC)

Our thoughts:
The InterContinental Danang Sun Peninsula Resort targeted their international guests with this beautiful email campaign meant to inspire a booking. The hotel segmented their guest database by region and excluded those that were within a quick flight to the property from receiving this campaign. The campaign positions central Vietnam as one of Asia’s more compelling destinations, highlights the beautiful red-shanked douc langur monkeys that call the property home, and shares a short video about the resort. This well-thought out campaign included information that their “long haul” guest segment might not be aware of. And it proved very successful for the resort!

Open rate: 46%
Click-through rate: 5.4%
Room nights booked: 143

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