Inspiration
InterContinental Hua Hin Resort segments their guest database to drive room nights
Subject line: Unleash Experience Unforgettable 96 HOURS Offer!
Sent: May 2023
Brand: InterContinental Hua Hin Resort, an IHG Hotel
Category: Inspiration
Hotel location: Thailand (APAC)
Our thoughts:
The Intercontinental Hua Hin Resort promoted a 96-hour room offer in this 1-time campaign. The resort hyper-segmented its guest database to target guests within 200km of their property to drive last-minute business. And the campaign proved to be a success, as the resort saw a high email engagement rate and drove over 230 room nights through a single email campaign.
Open rate: 42%
Click-through rate: 2.7%
Room nights booked: 230+
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