InterContinental Hua Hin Resort segments their guest database to drive room nights

Subject line: Unleash Experience Unforgettable 96 HOURS Offer!

Sent: May 2023

Brand: InterContinental Hua Hin Resort, an IHG Hotel

Category: Inspiration

Hotel location: Thailand (APAC)

Our thoughts:
The Intercontinental Hua Hin Resort promoted a 96-hour room offer in this 1-time campaign. The resort hyper-segmented its guest database to target guests within 200km of their property to drive last-minute business. And the campaign proved to be a success, as the resort saw a high email engagement rate and drove over 230 room nights through a single email campaign.

Open rate: 42%
Click-through rate: 2.7%
Room nights booked: 230+