Inspiration

InterContinental Hua Hin Resort segments their guest database to drive room nights

Subject line: Unleash Experience Unforgettable 96 HOURS Offer!

Sent: May 2023

Brand: InterContinental Hua Hin Resort, an IHG Hotel

Category: Inspiration

Hotel location: Thailand (APAC)

Our thoughts:
The Intercontinental Hua Hin Resort promoted a 96-hour room offer in this 1-time campaign. The resort hyper-segmented its guest database to target guests within 200km of their property to drive last-minute business. And the campaign proved to be a success, as the resort saw a high email engagement rate and drove over 230 room nights through a single email campaign.

Open rate: 42%
Click-through rate: 2.7%
Room nights booked: 230+

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Inspiration

InterContinental Hua Hin Resort segments their guest database to drive room nights

More inspiration

InterContinental Ras Al Khaimah Resort and Spa offers fast-track to Platinum Elite with Club InterContinental

La Jolla Shores Hotel’s strategic email segmentation drove room nights and guest loyalty

Carlton Hotel Singapore’s ‘June Highlights’ campaign generates above average open and click-through rates

InterContinental Ras Al Khaimah Resort and Spa offers fast-track to Platinum Elite with Club InterContinental

La Jolla Shores Hotel’s strategic email segmentation drove room nights and guest loyalty

Want to learn best practices in email marketing?

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