Inspiration

InterContinental Hua Hin Resort segments their guest database to drive room nights

Subject line: Unleash Experience Unforgettable 96 HOURS Offer!

Sent: May 2023

Brand: InterContinental Hua Hin Resort, an IHG Hotel

Category: Inspiration

Hotel location: Thailand (APAC)

Our thoughts:
The Intercontinental Hua Hin Resort promoted a 96-hour room offer in this 1-time campaign. The resort hyper-segmented its guest database to target guests within 200km of their property to drive last-minute business. And the campaign proved to be a success, as the resort saw a high email engagement rate and drove over 230 room nights through a single email campaign.

Open rate: 42%
Click-through rate: 2.7%
Room nights booked: 230+

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Inspiration

InterContinental Hua Hin Resort segments their guest database to drive room nights

More inspiration

Yosemite Valley Lodge created a sense of urgency to a geotargeted segment of their database

The Royal Garden Hotel’s strategic email segmentation drove room nights and guest loyalty

Paradise Resort Gold Coast drove 389+ room nights with early access to the biggest sale of the year

Yosemite Valley Lodge created a sense of urgency to a geotargeted segment of their database

The Royal Garden Hotel’s strategic email segmentation drove room nights and guest loyalty

Want to learn best practices in email marketing?

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