Inspiration

InterContinental Hua Hin Resort segments their guest database to drive room nights

Subject line: Unleash Experience Unforgettable 96 HOURS Offer!

Sent: May 2023

Brand: InterContinental Hua Hin Resort, an IHG Hotel

Category: Inspiration

Hotel location: Thailand (APAC)

Our thoughts:
The Intercontinental Hua Hin Resort promoted a 96-hour room offer in this 1-time campaign. The resort hyper-segmented its guest database to target guests within 200km of their property to drive last-minute business. And the campaign proved to be a success, as the resort saw a high email engagement rate and drove over 230 room nights through a single email campaign.

Open rate: 42%
Click-through rate: 2.7%
Room nights booked: 230+

More inspiration

This “we miss you” campaign sparks repeat direct bookings at Crowne Plaza Hawkesbury Valley by IHG

Inspiration This “we miss you” campaign sparks repeat direct bookings at Crowne Plaza Hawkesbury Valley by IHG [...]

voco Melbourne Central by IHG turned cancellations into confirmed stays with this campaign

Inspiration voco Melbourne Central by IHG turned cancellations into confirmed stays with this campaign Subject line: [...]

Half Moon’s cart abandonment campaign drives 780+ room nights

Inspiration Half Moon’s cart abandonment campaign drives 780+ room nights Subject line: Drip 1: [Guest Fullname], [...]

This “we miss you” campaign sparks repeat direct bookings at Crowne Plaza Hawkesbury Valley by IHG

Inspiration This “we miss you” campaign sparks repeat direct bookings at Crowne Plaza Hawkesbury Valley by IHG [...]

voco Melbourne Central by IHG turned cancellations into confirmed stays with this campaign

Inspiration voco Melbourne Central by IHG turned cancellations into confirmed stays with this campaign Subject line: [...]

Subscribe now to get all the latest insights that drive results

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. View our Terms & Conditions here. *Required fields.