InterContinental Kaohsiung turns birthdays into restaurant reservations with this campaign

Subject line: Happy Birthday dear [guest first name] 🎉

Sent: 14 days before guest’s birthday

Brand: InterContinental Kaohsiung, an IHG property

Category: Inspiration

Hotel location: Kaohsiung City, Taiwan (APAC)

Our thoughts:
InterContinental Kaohsiung is turning guest data into measurable ancillary revenue with a well-timed, personalized birthday campaign. Guests receive an email 14 days before their birthday, inviting them to celebrate at one of the property’s restaurants with at least two guests (minimum party of three) and enjoy a complimentary bottle of selected sparkling wine, an offer that feels both exclusive and celebratory. The email lays out clear next steps: Invite friends, choose a restaurant, and claim the offer with a single click. By combining segmentation with a compelling incentive, the hotel is not only driving reservations for its dining outlets but also capturing ancillary revenue.

Open rate: 57%
Click-through rate: 5%