InterContinental London Park Lane showcases award-winning dining and drives ancillary revenue

Subject line: Exciting News!

Sent: September 2025

Brand: Theo Randall Cucina Italiana at the InterContinental London Park Lane

Category: Inspiration

Hotel location: London, United Kingdom (EMEA)

Our thoughts:

InterContinental London Park Lane successfully promoted its award-winning restaurant, Theo Randall Cucina Italiana, to drive engagement, boost event registration, and increase dining reservations, resulting in ancillary revenue and room bookings. This campaign promoted a special five-course menu with three wine pairings, created in collaboration with four renowned chefs. Originally a limited-time offer, its popularity led to an extension throughout the month.

Additionally, the campaign encouraged reservations for a cooking and wine lovers’ masterclass, as well as a Gaja wine dinner. In addition to impressive engagement stats, this campaign generated 159 room nights as guests paired their dining experience with an overnight stay. This campaign serves as a strong reminder that on-property dining and unique experiences can be powerful drivers of ancillary revenue.

Open rate: 41%
Click-through rate: 4.7%
Room nights booked: 159