Inspiration

Intercontinental Melbourne The Rialto adds 150+ room nights with Christmas Day lunch campaign

Subject line: Christmas Day Lunch

Sent: November 2023

Brand: Intercontinental Melbourne The Rialto

Category: Inspiration

Hotel location: Melbourne, Australia (APAC)

Our thoughts:
Intercontinental Melbourne The Rialto’s elegantly designed email campaign targeted guests with a short-stay reservation, inviting them to bring their friends and family together for a truly timeless tradition of Christmas Day Lunch at the hotel. The hotel invites guests to enjoy a luxurious feast that includes a champagne welcome and Christmas buffet. Intercontinental Melbourne’s email campaign exemplifies segmentation and best practices in email marketing.

Open rate: 44%
Click-through rate: 14%
Room nights booked: 158

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