InterContinental Ras Al Khaimah Resort and Spa offers fast-track to Platinum Elite with Club InterContinental

Subject line: You Are Five Nights Away from Platinum Elite

Sent: August 2024

Brand: InterContinental

Category: Inspiration

Hotel location: InterContinental Ras Al Khaimah, Mina Al Arab Resort and Spa, an IHG Hotel (EMEA)

Our thoughts:
InterContinental Mina Al Arab, Ras Al Khaimah, an IHG Hotel, ran an exclusive one-time email campaign highlighting the premium experience of Club InterContinental that drove results. This campaign was targeted at guests who have subscribed to their notifications, had at least one previous stay, and have no future bookings. This one-time campaign promoted the luxurious benefits of Club InterContinental, offering guests a fast track to Platinum Elite status by staying just five nights between 1 August and 31 December 2024. The email campaign outlined the benefits and encouraged guests to book a stay to earn this status. This one-time campaign was a success for the property, achieving the following results:

Open rate: 43% (regional average is 37%)
Click-through rate: 1.6%
Room nights booked: 196
Room revenue: AED 160,900