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Inspiration

It’s here, summer has landed

Sent: July 2022

Brand: Thorpe Park Hotel & Spa (a Daniel Thwaites Property)

Category: Featured, Room Offer

Hotel location: UK (EMEA)

Our thoughts:

Thorpe Park Hotel & Spa targeted their database with a room offer to kick-off the summer! This one-time campaign was sent to just over 11,000 contacts who hadn’t received any marketing campaign in the last 24 hours. And it captured their attention — with an open rate of over 52%, guests were eager to discover these summer offers. This campaign drove more than 85 room night reservations and thousands in direct bookings. It’s a good reminder that a one-time campaign to kick off the summer can have a big impact. Way to go!

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Inspiration voco Melbourne Central by IHG turned cancellations into confirmed stays with this campaign Subject line: [...]

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