Kamalaya Koh Samui’s wellness newsletter drives high engagement and bookings

Subject line: Discover Longevity Strategies for a Vibrant Life

Sent: September 2024

Property: Kamalaya Koh Samui

Category: Inspiration

Hotel location: Koh Samui, Thailand (APAC)

Our thoughts:
Kamalaya Koh Samui’s September newsletter was strategically tailored to two audiences: international travelers and Thailand locals. The newsletter campaign aimed to inspire potential guests to book a seven-day wellness retreat at the resort. To create a strong connection with its audience, the resort shared content that resonated with their interests. This included sharing their own wellness blog post and leveraging the popularity of the Netflix documentary “Live to 100: Secrets of the Blue Zones,” which was popular among the wellness-conscious audience. This campaign had an impressive open rate, significantly outperforming the regional average!

Open rate: 54% (regional average is 31.8%)
Click-through rate: 2% (on par with regional average)
Room nights booked: 173