Kimpton De Witt builds an engaged guest database, one welcome email at a time

Subject line: Hello from Kimpton De Witt

Sent: Recurring with website sign-up

Brand: Kimpton De Witt, an IHG property

Category: Inspiration

Hotel location: Amsterdam, Netherlands (EMEA)

Our thoughts:
Kimpton De Witt Amsterdam expands its guest database through a newsletter sign-up form on their website. Using Revinate’s Contact List API, visitor data is passed directly into a guest segment, triggering an automated welcome campaign upon sign-up. The welcome campaign is clean, visually appealing, and straight to the point. It effectively confirms subscription, thanks the guest, and sets clear expectations about the types of communications they’ll receive, including news, events, and special offers. The warm, welcoming tone (“We hope to welcome you soon!”) adds a personal touch, while the Instagram link encourages further engagement. Clear privacy and unsubscribe links reinforce compliance and build trust.

Open rate: 82%
Click-through rate: 22%