Komandoo Maldives Private Island Resort adds 200+ room nights with Easter offer

Subject line: Hello from Komandoo 🏝️

Sent: March 2024

Brand: Crown & Champa Resorts

Category: Inspiration

Hotel location: Maldives (APAC)

Our thoughts:

A holiday in the Maldives is a dream come true. Komandoo Maldives Private Island Resort, a property of Crown & Champa Resorts, curated a captivating email campaign designed to entice new guests and valued members to experience the epitome of luxury in the Maldives. The one-time campaign promoted a 30% off discount on full board and all-inclusive stays for those who book direct before a specified date.

Thanks to the perfect blend of holiday cheer and an exclusive deal, Komandoo Maldives Island Resort’s campaign has exceeded expectations, securing over 200 room nights — all from guests who opted to book directly. Not only did this holiday campaign fuel a sense of urgency, but it also spread joy and festivity to all who experienced it.

Open rate: 43% (Regional average for segment size = 32.3%) 
Click-through rate: 3.2% (Regional average for segment size = 2.0%) 
Room nights booked: 203