La Jolla Shores Hotel’s strategic email segmentation drove room nights and guest loyalty

Subject line: A Special Thanks

Sent: June 2024

Brand: La Jolla Shores Hotel

Category: Inspiration

Hotel location: La Jolla, California (NAM)

Our thoughts:
Within walking distance of downtown, the sun-kissed La Jolla Shores Hotel is the go-to spot for a chill beachfront retreat.

To express gratitude to guests who stayed during recent renovations, the hotel implemented a creative and targeted one-time email campaign. Guests who stayed within a specific date range were offered a 35% discount on a future stay. This email campaign not only achieved high open and click-through rates but also created a sense of urgency for guests to book their next stay within four months. This initiative demonstrates how effective email marketing can boost room bookings and revenue while fostering guest loyalty.

Open rate: 78%
Click-through rate: 14%
Room nights booked: 279