Level Los Angeles—South Olive recovers lost bookings with this cart abandonment campaign

Subject line drip #1: Missed Something? 

Subject line drip #2: Last Chance! Secure our Best Rates

Sent: Ongoing, automated

Brand: Level Los Angeles – South Olive

Category: Inspiration

Hotel location: Los Angeles, California (NAM)

Our thoughts:
Level Los Angeles—South Olive implemented an automated cart abandonment drip campaign seven months ago and has seen impressive results ever since. This drip campaign targets potential guests who have shown a strong booking intent but didn’t complete their reservation. The potential guest receives an initial email reminder when the booking engine is abandoned. This real-time engagement has helped to recover bookings that might have otherwise been lost. The hotel then follows up with an automated email two days later that serves as a gentle reminder to complete the reservation, highlights some of the hotel amenities, and includes a phone number to call in case the potential guest prefers to book over the phone. This drip campaign keeps the hotel top of mind for the potential guest and feels personalized, as it targets guests who have shown interest. This campaign has proven to be a big revenue driver, requiring no effort once initially set up!

Open rate: 53%
Click-through rate: 5.7%
Room nights booked: 684 (over 7 months)