Inspiration
Memmo Hotels drive room nights with this experiential package
Subject line: Feel the ocean. Live Sagres this winter
Sent: September 2025
Brand: Memmo Hotels (Memmo Baleeira)
Category: Inspiration
Hotel location: Sagres, Portugal (EMEA)
Our thoughts:
Memmo Hotels’ “surf like a local” campaign in Sagres is a great example of how experiential offers drive bookings. Sent in both English and Portuguese, the campaign invited guests to a three-day program packed with immersive activities, emphasizing the unique benefits of the experience. By highlighting an authentic, local, and immersive experience and making it easy to book, the campaign successfully drove 155+ room nights
Open rate: 24%
Click-through rate: 1.6%
Room nights booked: 155
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