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Inspiration

Memmo Hotels drive room nights with this experiential package

Subject line: Feel the ocean. Live Sagres this winter

Sent: September 2025

Brand: Memmo Hotels (Memmo Baleeira)

Category: Inspiration

Hotel location: Sagres, Portugal (EMEA)

Our thoughts:
Memmo Hotels’ “surf like a local” campaign in Sagres is a great example of how experiential offers drive bookings. Sent in both English and Portuguese, the campaign invited guests to a three-day program packed with immersive activities, emphasizing the unique benefits of the experience. By highlighting an authentic, local, and immersive experience and making it easy to book, the campaign successfully drove 155+ room nights

Open rate: 24%
Click-through rate: 1.6%
Room nights booked: 155

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