Sent: May 2022

Brand: Middletons Hotel (The House of Daniel Thwaites) UK

Category: Featured, Holiday, Room Offer

Hotel location: UK (EMEA)

Our thoughts:

Middletons Hotel used a previous guest’s quote to drive additional bookings that was supported by the subject line. This one-time campaign had an open rate of 54% and click rate of 11%, generating more than 26 room nights within weeks of sending. This room offer was geotargetted and segmented by stay dates. The hotel was able to successfully drive revenue over the Queen’s Platinum Jubilee weekend!