Paradise Resort Gold Coast drove 389+ room nights with early access to the biggest sale of the year

Subject line: [GUEST FIRST NAME] you’ve unlocked early access

Sent: February 2024

Brand: Paradise Resort Gold Coast

Category: Inspiration

Hotel location: Queensland, Australia (APAC)

Our thoughts:
Paradise Resort Gold Coast designed a fun, one-time email campaign granting early access to the hotel’s biggest sale of the year. Guests received a special VIP code to access the “Fun+Food+Family” deal, which includes breakfast, plus lunch or dinner daily. The promotion also included $150 credit to spend at the hotel and a bonus 15% off entry to the property’s waterpark. Paradise Resort Gold Coast’s did a great job at appealing to their family audience, by mentioning things like the kids club, live shows and daily activities, and soaking up the sun at the waterpark.

Open rate: 48%
Click-through rate: 9.5%
Room nights booked: 389