Revinate
Inspiration
Email campaign example from the Pembroke Kilkenny

Pembroke Kilkenny drove ancillary revenue and room nights promoting gift vouchers

Subject line: Last 36 Hours to Save with Pembroke’s Black Friday Weekender!

Sent: November 2023

Brand: Pembroke Kilkenny 

Category: Inspiration

Hotel location: Kilkenny, Ireland (EMEA)

Our thoughts:

Pembroke Kilkenny used their Black Friday sale to promote 20% off all gift vouchers to be used toward on-site amenities. The hotel properly segmented their guest database to reach their subscriber list and past guests with check-in dates within the last 24 months. The hotel heavily promoted their on-site spa in this campaign, offering discounts to book and promoting new experiences offered. The spa and the hotel both benefited from this one-time campaign — making this well-designed campaign a success for the property!

Open rate: 43% | Global average is 30%
Click-through rate: 1.3% | Global average is 1%
Room nights booked: 20+

More inspiration

Subscribe now to get all the latest insights that drive results

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. View our Terms & Conditions here. *Required fields.