Plantation Island Resort uses their newsletter to create urgency and drive direct bookings

Subject line: Holiday With Us In 2024

Sent: June 2023

Brand: Plantation Island Resort

Category: Inspiration

Hotel location: Malolo Lailai Islands, Fiji (APAC)

Our thoughts:
Plantation Island Resort, part of Raffe Hotels & Resorts, leveraged their latest newsletter to inspire previous guests to return and convert new guests to book direct. Their one-time newsletter included benefits for return guests, highlighted new happenings around the resort, and instilled a sense of urgency as guest rooms are filling up for 2024. The newsletter performed exceptionally well among all guests — driving over 250 room nights all from guests booking direct.

Open rate: 43%
Click-through rate: 4%
Room nights booked: 267