Inspiration

Plantation Island Resort uses their newsletter to create urgency and drive direct bookings

Subject line: Holiday With Us In 2024

Sent: June 2023

Brand: Plantation Island Resort

Category: Inspiration

Hotel location: Malolo Lailai Islands, Fiji (APAC)

Our thoughts:
Plantation Island Resort, part of Raffe Hotels & Resorts, leveraged their latest newsletter to inspire previous guests to return and convert new guests to book direct. Their one-time newsletter included benefits for return guests, highlighted new happenings around the resort, and instilled a sense of urgency as guest rooms are filling up for 2024. The newsletter performed exceptionally well among all guests — driving over 250 room nights all from guests booking direct.

Open rate: 43%
Click-through rate: 4%
Room nights booked: 267

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Inspiration

Plantation Island Resort uses their newsletter to create urgency and drive direct bookings

More inspiration

InterContinental Ras Al Khaimah Resort and Spa offers fast-track to Platinum Elite with Club InterContinental

La Jolla Shores Hotel’s strategic email segmentation drove room nights and guest loyalty

Carlton Hotel Singapore’s ‘June Highlights’ campaign generates above average open and click-through rates

InterContinental Ras Al Khaimah Resort and Spa offers fast-track to Platinum Elite with Club InterContinental

La Jolla Shores Hotel’s strategic email segmentation drove room nights and guest loyalty

Want to learn best practices in email marketing?

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