Sent: August 2022

Brand: Yosemite Hospitality, an Aramark Property

Category: Featured, Promotional, Room Offer

Hotel location: Yosemite National Park, California (NAM)

Our thoughts:

This campaign promoting a room offer deserves recognition! Strategically geotargeted to contacts within driving distance to Yosemite, this campaign was sent to roughly 200,000 contacts from California, Nevada, and Oregon. The hotel included an offer for their guests to book a last-minute summer vacation to Yosemite National Park (an offer that is often sold out years in advance). It captured the attention of the segment they were targeting. This campaign had an open rate of 45% and a click-through rate of 4.4%! The campaign generate 2,947 reservations and 7,266 room nights. This is a wonderful example of a one-time campaign geotargeted to a specific audience that performed exceptionally well!