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Inspiration

The Royal Garden Hotel’s strategic email segmentation drove room nights and guest loyalty

Subject line: Discover what’s on during your stay 💫

Sent: February 2024

Brand: Royal Garden Hotel

Category: Inspiration

Hotel location: London, United Kingdom (EMEA)

Our thoughts:
Royal Garden Hotel treats its guests to an exclusive discount at the hotel’s restaurant, Origin Kensington. The hotel strategically targeted guests staying between a specific date range, offering a 25% discount to one of their restaurants as a token of appreciation for choosing their hotel. The email results showed strong open and click-through rates. This campaign is a great example of how email marketing can drive additional rooms and revenue, while increasing guest loyalty.

Open rate: 47%
Click-through rate: 9.6%
Room nights booked: 133

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Inspiration voco Melbourne Central by IHG turned cancellations into confirmed stays with this campaign Subject line: [...]

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