Subject line: The FIFA World Cup, Elevated
Sent: January 2026
Brand: The Setai, Miami Beach
Category: Inspiration
Hotel location: Miami Beach, Florida (NAM)
Our thoughts:
This campaign exemplifies experience-led marketing, where The Setai Miami Beach sells a “once-in-a-lifetime” luxury experience rather than just a hotel suite. By leading with the 2026 FIFA World Cup, a rare global event, they create a sense of urgency and exclusivity. This campaign moves beyond “selling a bed” and instead offers an answer to the logistical chaos that comes with major city events. The Setai intelligently bundles the stay with private jet travel, gameday transfers, and other perks, essentially removing every “pain point” a guest might have about traffic and crowds and elevating the stay in many different ways. They make it easy for travelers to say “yes” to a total package. Finally, by putting their aviation wing front and center, they transform a standard stay into a seamless, door-to-door luxury experience, putting the experience angle at the forefront of this campaign.
Open rate: 23%
Click-through rate: 1.8%
Room nights booked: 136+
