Inspiration

[Guest First Name], sleep in tomorrow and join us for brunch

Sent: September 2022

Brand: voco® Orchard Singapore, an IHG Hotel

Category: Promotional, On Property

Hotel location: Singapore (APAC)

Our thoughts:

This email campaign sent by voco Orchard Singapore targeted their on-property guests with a special Sunday Brunch offer — and it captured their attention for both brunch and extended/future stays at the hotel. This campaign was sent to 126, had a 50% open rate, generated 218 room nights, and led to over S$51,000 in room revenue. A great example of how targeting on-property guest pays off!

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Inspiration

[Guest First Name], sleep in tomorrow and join us for brunch

More inspiration

InterContinental Hayman Great Barrier Reef drives 220+ room nights with the right message to the right guest

Hotel Wailea’s BFCM early access sale rewards loyalty and drives repeat bookings

The Ranch at Rock Creek sees an above-average open rate with cold lead nurture

InterContinental Hayman Great Barrier Reef drives 220+ room nights with the right message to the right guest

Hotel Wailea’s BFCM early access sale rewards loyalty and drives repeat bookings

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