Subject line: Bend Awaits: Autumn Colors & Holiday Magic
Sent: September 2025
Brand: Tetherow
Category: Inspiration
Hotel location: Bend, OR (North America)
Our thoughts:
Nestled on the edge of the Deschutes National Forest in Bend, Oregon, Tetherow is a luxury resort offering a stunning escape. The property provides world-class golf, a pool, three distinct restaurants, and a full-service fitness facility, blending adventure with high-end comfort.
The resort recently sent a highly successful one-time email campaign in September, themed “Autumn Awaits.” The email highlighted the property’s unique seasonal offerings, including access to mountain trails, golf rounds, wellness activities, and inspiration from local art and culture. This campaign promoted a compelling value-add of 15% off rooms and complimentary breakfast, with direct calls-to-action to book online or call the reservations team. This well-timed and targeted email successfully generated above-average open and click-through rates.
Open rate: 43.6% (regional average is 32.6% for one-time campaigns)
Click-through rate: 6% (regional average is 2.3% for one-time campaigns)
Room nights booked: 178
