The Datai Langkawi’s strategic email segmentation drove room nights and inspired guests

Subject line: Salam Aidilfitri from The Datai Langkawi

Sent: April 2024

Brand: The Datai Langkawi

Category: Inspiration

Hotel location: Malaysia (APAC)

Our thoughts:
The Datai Langkawi, a five-star beach resort located in the heart of the rainforest, effectively used segmentation to its advantage and targeted guests located in Malaysia and the Middle East. The beautiful one-time email campaign paid homage to Aidilfitri, a Muslim celebration worldwide that marks the end of the month-long dawn-to-sunset fasting of Ramadan.

The campaign included a video that featured the hotel and wished guests a spiritual renewal emerging from the holy month of Ramadan. Thanks to the joyous campaign, The Datai Langkawi exceeded expectations, securing over 200 room nights — all from guests who opted to book directly. Not only did this holiday campaign inspire bookings, but it also spread joy and festivity to all who experienced it.

Open rate: 49.2% (regional average is 34.1% for segment size)
Click-through rate: 3% (regional average is 2.2% for segment size)
Room nights booked: 228