Inspiration

The Evelyn Hotel recovers lost bookings with this cancelation recovery campaign

Subject line: We’re sorry you couldn’t make it!

Sent: Recurring

Brand: The Evelyn Hotel

Category: Inspiration

Hotel location: New York City, New York (NAM)

Our thoughts:
The Evelyn Hotel won back more than 350 room nights with this automated cancelation recovery campaign. The campaign sends to guests with no other future reservation 3 days after a canceled booking. And it has captured the attention of guests and inspired future bookings — with open rates as high as 51%!

Open rate: 51%
Click-through rate: 3.5%
Room nights booked: 350+

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Inspiration

The Evelyn Hotel recovers lost bookings with this cancelation recovery campaign

More inspiration

Yosemite Valley Lodge created a sense of urgency to a geotargeted segment of their database

The Royal Garden Hotel’s strategic email segmentation drove room nights and guest loyalty

Paradise Resort Gold Coast drove 389+ room nights with early access to the biggest sale of the year

Yosemite Valley Lodge created a sense of urgency to a geotargeted segment of their database

The Royal Garden Hotel’s strategic email segmentation drove room nights and guest loyalty

Want to learn best practices in email marketing?

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