Inspiration

The Evelyn Hotel recovers lost bookings with this cancelation recovery campaign

Subject line: We’re sorry you couldn’t make it!

Sent: Recurring

Brand: The Evelyn Hotel

Category: Inspiration

Hotel location: New York City, New York (NAM)

Our thoughts:
The Evelyn Hotel won back more than 350 room nights with this automated cancelation recovery campaign. The campaign sends to guests with no other future reservation 3 days after a canceled booking. And it has captured the attention of guests and inspired future bookings — with open rates as high as 51%!

Open rate: 51%
Click-through rate: 3.5%
Room nights booked: 350+

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Inspiration

The Evelyn Hotel recovers lost bookings with this cancelation recovery campaign

More inspiration

InterContinental Ras Al Khaimah Resort and Spa offers fast-track to Platinum Elite with Club InterContinental

La Jolla Shores Hotel’s strategic email segmentation drove room nights and guest loyalty

Carlton Hotel Singapore’s ‘June Highlights’ campaign generates above average open and click-through rates

InterContinental Ras Al Khaimah Resort and Spa offers fast-track to Platinum Elite with Club InterContinental

La Jolla Shores Hotel’s strategic email segmentation drove room nights and guest loyalty

Want to learn best practices in email marketing?

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