Inspiration

The Johnstown Estate inspires guests and drives direct bookings

Subject line: Looking for a Luxurious Summer Escape?

Sent: July 2023

Brand: The Johnstown Estate

Category: Inspiration

Hotel location: Johnstown, Ireland (EMEA)

Our thoughts:
The Johnstown Estate set out to inspire guests with no future reservations to book their next summer escape — and it did just that. This beautifully designed one-time campaign captured the attention of new and past guests (families included!) and encouraged them to book their next summer escape, driving direct bookings for the resort and spa.

Open rate: 38%
Click-through rate: 2.5%
Room nights booked: 190+

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Inspiration

The Johnstown Estate inspires guests and drives direct bookings

More inspiration

La Jolla Shores Hotel’s strategic email segmentation drove room nights and guest loyalty

Carlton Hotel Singapore’s ‘June Highlights’ campaign generates above average open and click-through rates

East Hotel drove 560+ room nights with this flash sale

La Jolla Shores Hotel’s strategic email segmentation drove room nights and guest loyalty

Carlton Hotel Singapore’s ‘June Highlights’ campaign generates above average open and click-through rates

Want to learn best practices in email marketing?

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