Inspiration

The Johnstown Estate inspires guests and drives direct bookings

Subject line: Looking for a Luxurious Summer Escape?

Sent: July 2023

Brand: The Johnstown Estate

Category: Inspiration

Hotel location: Johnstown, Ireland (EMEA)

Our thoughts:
The Johnstown Estate set out to inspire guests with no future reservations to book their next summer escape — and it did just that. This beautifully designed one-time campaign captured the attention of new and past guests (families included!) and encouraged them to book their next summer escape, driving direct bookings for the resort and spa.

Open rate: 38%
Click-through rate: 2.5%
Room nights booked: 190+

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Inspiration

The Johnstown Estate inspires guests and drives direct bookings

More inspiration

How Kimpton Maa-Lai Bangkok turns OTA bookings into loyal guests

This “we miss you” campaign sparks repeat direct bookings at Crowne Plaza Hawkesbury Valley by IHG

voco Melbourne Central by IHG turned cancellations into confirmed stays with this campaign

How Kimpton Maa-Lai Bangkok turns OTA bookings into loyal guests

This “we miss you” campaign sparks repeat direct bookings at Crowne Plaza Hawkesbury Valley by IHG

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