The Johnstown Estate inspires guests and drives direct bookings

Subject line: Looking for a Luxurious Summer Escape?

Sent: July 2023

Brand: The Johnstown Estate

Category: Inspiration

Hotel location: Johnstown, Ireland (EMEA)

Our thoughts:
The Johnstown Estate set out to inspire guests with no future reservations to book their next summer escape — and it did just that. This beautifully designed one-time campaign captured the attention of new and past guests (families included!) and encouraged them to book their next summer escape, driving direct bookings for the resort and spa.

Open rate: 38%
Click-through rate: 2.5%
Room nights booked: 190+