Email drip series - The July

The July increased their direct booking revenue with this newsletter drip series

Subject lines:

Drip 1. 60-second download (featured left)
Drip 2. Why care about us?
Drip 3. Where’s Wally? (featured left)

Sent: Ongoing

Brand: The July

Category: Inspiration

Hotel location: Amsterdam, Netherlands (EMEA)

Our thoughts:
The July masterfully used automation to streamline communications at each stage of the guest journey, providing detailed information about the properties and what The July has to offer. Anyone who signed up for The July’s newsletter was added to this welcome sequence drip campaign consisting of three emails.

The drip series not only showcased exclusive benefits for guests but also highlighted exciting new developments near the properties. Read more about The July’s success here.

Open rate: 75%
Click-through rate: 6%
Room nights booked: 33

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