Inspiration

The July increased their direct booking revenue with this newsletter drip series

Subject lines:

Drip 1. 60-second download (featured left)
Drip 2. Why care about us?
Drip 3. Where’s Wally? (featured left)

Sent: Ongoing

Brand: The July

Category: Inspiration

Hotel location: Amsterdam, Netherlands (EMEA)

Our thoughts:
The July masterfully used automation to streamline communications at each stage of the guest journey, providing detailed information about the properties and what The July has to offer. Anyone who signed up for The July’s newsletter was added to this welcome sequence drip campaign consisting of three emails.

The drip series not only showcased exclusive benefits for guests but also highlighted exciting new developments near the properties. Read more about The July’s success here.

Open rate: 75%
Click-through rate: 6%
Room nights booked: 33

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Inspiration

The July increased their direct booking revenue with this newsletter drip series

More inspiration

InterContinental Ras Al Khaimah Resort and Spa offers fast-track to Platinum Elite with Club InterContinental

La Jolla Shores Hotel’s strategic email segmentation drove room nights and guest loyalty

Carlton Hotel Singapore’s ‘June Highlights’ campaign generates above average open and click-through rates

InterContinental Ras Al Khaimah Resort and Spa offers fast-track to Platinum Elite with Club InterContinental

La Jolla Shores Hotel’s strategic email segmentation drove room nights and guest loyalty

Insights that drive results. Subscribe now to get all the latest content.

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