Inspiration

The Laslett adds 140+ room nights with special 2024 promotion campaign

Subject line: Celebrate 2024 with up to 40% off

Sent: January 2024

Brand: The Laslett

Category: Inspiration

Hotel location: London, United Kingdom (EMEA)

Our thoughts:
The Laslett‘s one-time 2024 celebratory campaign sent to their guest database, excluding those with future bookings, proved to be highly effective. The hotel teased an aggressive sale of 40% off select rooms, available for only a limited time. The compelling subject line called out the steep discount and led to open rates of an impressive 54%. In just days, The Laslett managed to secure 144 room nights thanks to this well-executed holiday campaign.

Open rate: 54%
Click-through rate: 2.4%
Room nights booked: 144

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Inspiration

The Laslett adds 140+ room nights with special 2024 promotion campaign

More inspiration

Van der Valk Schiphol drives 128 room nights with their first Revinate Marketing campaign

Black Desert Resort encourages guests to rebook before they leave property with this campaign

Kimpton De Witt builds an engaged guest database, one welcome email at a time

Van der Valk Schiphol drives 128 room nights with their first Revinate Marketing campaign

Black Desert Resort encourages guests to rebook before they leave property with this campaign

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