The Laslett adds 140+ room nights with special 2024 promotion campaign

Subject line: Celebrate 2024 with up to 40% off

Sent: January 2024

Brand: The Laslett

Category: Inspiration

Hotel location: London, United Kingdom (EMEA)

Our thoughts:
The Laslett‘s one-time 2024 celebratory campaign sent to their guest database, excluding those with future bookings, proved to be highly effective. The hotel teased an aggressive sale of 40% off select rooms, available for only a limited time. The compelling subject line called out the steep discount and led to open rates of an impressive 54%. In just days, The Laslett managed to secure 144 room nights thanks to this well-executed holiday campaign.

Open rate: 54%
Click-through rate: 2.4%
Room nights booked: 144