Inspiration
The Laslett adds 140+ room nights with special 2024 promotion campaign
Subject line: Celebrate 2024 with up to 40% off
Sent: January 2024
Brand: The Laslett
Category: Inspiration
Hotel location: London, United Kingdom (EMEA)
Our thoughts:
The Laslett‘s one-time 2024 celebratory campaign sent to their guest database, excluding those with future bookings, proved to be highly effective. The hotel teased an aggressive sale of 40% off select rooms, available for only a limited time. The compelling subject line called out the steep discount and led to open rates of an impressive 54%. In just days, The Laslett managed to secure 144 room nights thanks to this well-executed holiday campaign.
Open rate: 54%
Click-through rate: 2.4%
Room nights booked: 144
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