Inspiration

The Other House drives 425+ room nights from their newsletter

Subject line: In The Know this April

Sent: April 2023

Brand: The Other House

Category: Inspiration (Newsletter)

Hotel location: London, United Kingdom (EMEA)

Our thoughts:
The Other House successfully used their monthly newsletter to build excitement about the experiences and events happening at their property. By targeting their opt-in guests, they build brand loyalty and drive direct revenue with their newsletters. Creating a sense of urgency with their upcoming events and experiences, The Other House captured the attention of their guests. April’s newsletter had an impressive open rate of 50% and generated 425 room nights!

Open rate: 50%
Click-through rate: 2.5%
Room nights booked: 428

More inspiration

Eau Palm Beach Resort & Spa drives revenue and repeat guests with their “We Miss You” campaign

Inspiration Eau Palm Beach Resort & Spa drives revenue and repeat guests with their "We Miss You" [...]

Van Oys Maastricht Retreat delivers results with first email campaign since opening

Inspiration Van Oys Maastricht Retreat delivers results with first email campaign since opening Subject line: Easter [...]

Securing repeat recognition: Grand Hotel Excelsior Vittoria’s campaign

Inspiration Securing repeat recognition: Grand Hotel Excelsior Vittoria's campaign Subject line: Cast your vote for Grand [...]

Eau Palm Beach Resort & Spa drives revenue and repeat guests with their “We Miss You” campaign

Inspiration Eau Palm Beach Resort & Spa drives revenue and repeat guests with their "We Miss You" [...]

Van Oys Maastricht Retreat delivers results with first email campaign since opening

Inspiration Van Oys Maastricht Retreat delivers results with first email campaign since opening Subject line: Easter [...]

Subscribe now to get all the latest insights that drive results

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. View our Terms & Conditions here. *Required fields.