The Ranch at Laguna Beach drives direct revenue with this cart abandonment drip series

Subject line:
Drip 1: You’re so close to a Laguna Beach getaway
Drip 2: Hey [GUEST FIRST NAME], you left something behind!

Sent:
Drip 1: 1 minute after shopping cart is abandoned
Drop 2: 2 days later at 08:00 PDT

Brand: The Ranch at Laguna Beach

Category: Inspiration

Hotel location: Laguna Beach, CA (North America)

Our thoughts:
The Ranch at Laguna Beach in California successfully drives direct revenue with an automated cart abandonment drip campaign. This two-part email series re-engages guests who started a booking but didn’t complete it.

To entice them back, the emails highlight the resort’s appeal — a hidden gem of natural beauty in South Laguna Beach — urging guests not to miss out on their dream getaway. Each message provides a direct link to resume booking or call the reservations team, making it simple for guests to ask questions and finalize their stay.

Open rate: 60.7%
Click-through rate: 8.3%
Room nights booked: 479